About UnwrapTruth
The ultimate food transparency platform designed to help you decode nutrition labels, discover clean swaps, and make informed grocery decisions.
Our Mission
In a world where food labels are intentionally confusing and ultra-processed additives hide behind obscure chemical codes and E-numbers, UnwrapTruth empowers shoppers with instantaneous transparency. We believe you have a fundamental right to know what is in your food, how it was made, and what healthier alternatives exist on store shelves.
Core Features You Can Use Today
Everything in UnwrapTruth is built to be fast, free, and privacy-respecting.
Clean Alternatives Directory
Browse healthier grocery swaps across chips, sodas, spreads, and cereals. Compare clean scores and find verified low-additive alternatives.
Versus Mode Food Battles
Compare two items side-by-side with our 12-factor matrix. View instant Nutri-Score, sugar, NOVA processing, and seed oil win/loss comparisons.
Zero-Login Dietary Safety
Toggle customized alerts for seed oils, red dyes, added sugars, and allergens. All preferences stay in your local browser with 100% zero tracking.
Direct Photo Ingredient OCR
No barcode? No problem. Photograph any physical food label—bakery items, deli counter foods, bulk bins—and our multi-modal Vision AI instantly transcribes ingredients for full analysis.
My Clean Pantry
Save your favorite clean products and keep a full offline scan history—all stored privately on your device via localStorage. Zero cloud account, zero tracking, zero data leaving your browser.
How The Engine Works
1. Database Query
When you scan a barcode or search by name, we first query the massive Open Food Facts database—a global, crowdsourced repository of millions of food products. We instantly fetch ingredients, nutrient metrics, packaging, and certifications.
2. AI Vision & Synthesis
If the product is missing, our app seamlessly falls back to a multi-modal AI router powered by Google Gemini, Meta Llama, and NVIDIA Nemotron. It cascades through these models to parse packaging images, read fine print, and synthesize structured data in real-time.
The 12 Pillars of Food Transparency
Every scan passes through our custom logic engines to give you a complete 360-degree view of your food.
Clean Swaps & Alternatives
Automatically detects healthier alternatives for ultra-processed items, prioritizing NOVA 1-2, Nutri-Score A/B, and seed oil-free options.
Versus Head-to-Head Battles
Directly pit two products against each other across 12 objective nutritional, processing, and additive metrics to declare a clear, math-backed winner.
Zero-Login Sensitivity Toggles
Customize your alerts for seed oils, red dyes, artificial sweeteners, dairy, gluten, and more—stored 100% locally in your browser for absolute privacy.
Dietary Alignment
We cross-reference every ingredient against strict profiles (Vegan, Vegetarian, Halal, Jain, Hindu) to ensure the product perfectly aligns with your lifestyle.
Nutri-Score & Traffic Lights
We balance negative factors (sugar, salt, fats) against positive factors (fiber, proteins) to give you an easy-to-understand nutritional grade and FSA Traffic Lights.
NOVA Score (Processing)
We analyze formulations to detect ultra-processed foods and industrial cosmetic additives rarely used in home kitchens, helping you eat closer to nature.
Harmful Additives
We proactively scan ingredient lists for controversial or potentially toxic food additives, preservatives, and E-numbers based on strict global health guidelines.
Allergens & Cross-Contamination
We detect major allergens hidden in complex ingredient names and warn you about potential cross-contamination risks in shared manufacturing facilities.
Eco-Score & Recycling
We provide the official A-E environmental impact grade for products and give you detailed, material-specific recycling instructions for packaging.
Deforestation Risk
We flag high-risk ingredients (like Palm Oil derivatives) that are leading causes of tropical deforestation and endangered species habitat destruction.
Shrinkflation Detection
We track the historical weight of products to alert you if a brand has secretly reduced the size of the product while keeping the price identical.
Origin vs. Manufacturing
We trace where raw ingredients are sourced from versus where the final product is assembled to give you full, unfiltered supply chain transparency.
Community Driven & Open Source
We believe that food data belongs to everyone. When you scan a product using our AI fallback, we donate those verified images back to the Open Food Facts repository, helping to build a more transparent food system for all.
Get in Touch
Have questions, feedback, or interest in brand partnerships and research collaborations? We'd love to hear from you.
contact@unwraptruth.orgDisclaimer: Data provided for informational purposes only. UnwrapTruth is not medical advice. Please consult with a healthcare professional regarding dietary restrictions or allergies. If ingredient or nutritional data is unavailable for a scanned product, certain analyses will not be shown.